Indian telecom service provider Bharti Airtel on Tuesday said Samsung SmartDirect TVs will come with in-built Airtel DTH connection.
The starting price of Samsung SmartDirect TVs along with Airtel DTH connection is Rs 44,900.
Airtel is offering 4 months of free subscription of Airtel DTH services to customers purchasing new iDTV.
India’s first Integrated Digital TV (iDTV) enables customers to avoid installation of an external set-top-box (STB) to access DTH.
The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings. iDTV has fewer wires and assists in reduction in signal loss between the set-top-box and TV, said Airtel in a statement.
“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today,” said Shashi Arora, CEO – DTH & Media, Bharti Airtel.
The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card.