Ford, Google, BMW, Autotrac, Continental, Gristec, Microsoft and others will
attend Telematics Update’s Telematics Brazil & LATAM 2012 Conference.
The event will bring together decision makers, allowing
key players in the value chain to gain insights into different strategies and
capitalize on the new legislation.
More than 200 executives including OEMs, Tier 1s,
insurers, hardware manufacturers and TSPs amongst other key players are
expected to attend the structured networking sessions.
The event is significant as South American vehicle sales
are forecast to reach 4.5 million units by 2014, with Brazil accounting for 60
percent of the total.
Latin America has one of the highest theft rates in the
world, making security one of the key reasons that telematics has a place in
the market. This focus on security has created a demand for additional value
added services such as navigation and infotainment, both in the consumer and
“Whilst telematics is not new to the Latin American
industry, I think we have reached a tipping point, and with imminent
legislations, plus the number of organizations competing to grab a share of the
market opportunity, I think there will be a lot to look out for,” said
Precksha Saksena, director, Telematics Update.
Telematics Update said it is critical for telematics
providers to understand how automakers, the government, hardware manufacturers,
and tier one technology suppliers visualize business models, technology and
strategy developments in this field to design products and timelines in-line
with current trends.
Brazil has more per capita income, more jobs and more
credit than before. In percentage terms, car sales are more impressive in Peru.
The market is tiny, with just 116,000 cars sold in 2010, but that was triple
the number sold in 2006. In Argentina and Colombia, respectively, new-car sales
last year gained 50 percent and 25 percent over unit sales in 2006, according
M2M market will be driven by use of telematics in government
Global wireless machine to machine modules market will
grow at a CAGR of 52.9 percent over the period 2010-2014. One of the key
factors driving this market, according to Research and Markets, is the use of
telematics in government regulations. Several governments and supervisory
organizations across all geographies are bringing in regulations that direct
functionality of the type enabled by M2M.