Airtel and MTN lead strategy development for Nigerian telecoms

The 2nd annual Nigeria Com conference and exhibition
opened at the Eko Centre in Lagos – Nigeria’s leading event for the telecoms,
media and ICT community. The major topics of discussion were: growth
opportunities, network expansion, quality of service, power, internet access,
customer care and pricing.

“Nigeria Com is very good for helping industry
leaders to get together, to talk about what’s happening in the market and to
develop a strategy for the country,” said Deepak Srivastava, COO of Airtel

Deepak opened the conference with a keynote presentation
on Airtel’s strategy and position after 1 year in the market. The first
conference session also included a keynote from market leader MTN. Bayo
Adekanmbi, senior manager for Business Intelligence,

MTN’s 10th anniversary is not just reinforcing how much
we have led, innovated and enriched the way millions of Nigerians live, work
and play; it is a demonstration of MTN’s concept of responsible marketing to
give much more through value-adding lifestyle-enhancing solutions and
transforming corporate social investment,” said Bayo Adekanmbi.

A panel discussion followed, with leaders from
alternative service providers Mobitel, Pinet Informatics, Comium Data and
Geoidtel. They covered strategic topics such as broadband connectivity, VAS,
enterprise services and more.

The rest of the day focused on network strategies, with
presentations by Corning, Gilat and Huawei, and further contributions from
operators Mobitel and Starcomms.

The 2nd day will include more presentations from
operators Etisalat, Glo and Visafone among others, as well as a regulatory
update from the Nigerian Communications Commission and the Federal Ministry of
Information and Communications.

“This event shows that Nigeria is one of the most
exciting telecoms and ICT markets in Africa. We are pleased to see that so many
participants were undeterred by heavy rain and traffic to attend and share
ideas and network with their peers,””said Julie Rey, research director at
organizers Informa Telecoms and Media.  

By Team
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