Airtel TV partners Viacom 18-Colors to launch subscription service


Airtel digital TV, the DTH service by Bharti Airtel,
announced that it has entered into a partnership with Viacom 18-Colors to
launch its first subscription service offering 24|7 movie and video content.


Superhitz will be available via subscription to all
Airtel digital TV’s 6 million customers across the country. With this,
customers can now watch a collection of Bollywood blockbusters on Channel 159
by subscribing to this new monthly service on Airtel digital TV.


Superhitz will show 10 odd movies in the
first month of launch, with more titles to be added over the subsequent months.
more-Actor Festivals every Saturday would have back to back titles starring
leading Bollywood stars. Available at Rs 20 per month, the starting price for
any pay per view (PPV) movie, the movie titles currently part of the library
include No One Killed Jessica, Dabangg, Mirch, Marigold, Tum Mile, Ajnabee, Dil
Hai Ki Manta Nahi, Aashiqui, Pyaar Kiya To Darna Kya and Hello Brother.


Pay per view movies as a category has been doing very
well on our platform, being one of the largest contributor to growth in value
added services. The launch of Superhitz will help catalyze the growing interest
in the genre by bringing home the benefits of comfort, convenience and value.
With many in rural India having to wait endlessly for new movie releases,
Superhitz is our way of having them keep up with the latest and most varied
movie fare on offer on DTH,” said Sugato Banerji, CMO, Airtel digital TV,
Bharti Airtel.


We are delighted to partner with Airtel on the SVOD
service ‘Superhitz’. At Viacom 18, we are committed to exploring emerging
distribution models to maximise content monetization. We believe that the
subscriber VOD business has tremendous potential and with Airtel’s rapidly
growing customer base. Our blockbuster movie library, and attractive pricing
& promotion will make this service a huge success,” said Gaurav Gandhi,
COO, Sun 18 North & Head International Business, Viacom 18.


By Team
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