Telecom operator Cellcom Israel has selected Amdocs to replace disparate CRM systems with software from Amdocs’ latest CES 9.1 portfolio.

The current contract is an extension of a managed services agreement with Cellcom Israel, said Amdocs.

Amdocs will assist Cellcom Israel to consolidate CRM operations across wireless, wireline, Internet and international-calling lines of business in a bid to enhance customer experience and better support its growth into new service areas.

Four years ago, Cellcom Israel expanded Amdocs’ support to include managed services, resulting in reduced handling time of operational issues and improved application development capabilities.

“By replacing disparate CRM systems with Amdocs software and expanding Amdocs’ managed services to cover CRM operations, we will be able to better support service bundling and offer a higher level of customer care and service across all customer touch points,” said Jack Oster, vice president of Information Technology at Cellcom Israel.

“We will also be able to improve the performance of processes such as new service and price plan introductions, sales, price plans switching and repair services, further improving the customer experience,” Oster added.