Dish TV makes DTH portability a reality

Dish TV announced that it made DTH
portability a reality with the launch of Dish Freedom, a conditional access
module (CAM) device.

Dish Freedom will enable DTH customers
to opt for the quality services of
Dish TV instead of their existing DTH operator without
having to change their set-top boxes.

The device, being launched in select key
markets, is priced at Rs 990 and is bundled with an annual subscription of Dish
Freedom pack of 95 channels and services worth Rs 600. 

TRAI mandates interoperability in
the DTH licencing norms and it is obligatory for all operators to
offer interoperable set top boxes. Being the trend setters in the industry, we
are proud to launch the country’s first CAM device that will be a momentous
landmark in the Indian DTH chapter,” said Jawahar Goel, managing director,
Dish TV India.

About 20 percent of the 33 million DTH
subscribers in the country are estimated to be inactive. This is a substantial
dormant market segment that we will target as our customer base for -Dish
Freedom’. Being the only player offering CAM services, we aim to add the
inactive base in metros and smaller cities to our over 11 million strong
family. Consumers can now access to Dish TV’s quality services without having
to invest in a new set top box. We feel that the attractive pricing plus ease
of installation will be very attractive to these consumers,” said Salil Kapoor,
COO, Dish TV.

Dish Freedom, the CAM device, can be inserted
into the card port on all BIS compliant set top boxes with a CI slot (as
is mandated by TRAI). This easy to use service is quick to install- by just
plugging the device into the CI slot of the set top box, consumer can instantly
begin receiving all of Dish TV’s channel and entertainment offerings.

Dish Freedom will work on all kinds
of DTH platforms including MPEG2 & MPEG4 and thus, will add
lives to the dormant DTH subscribers.

By Team
[email protected]