The worldwide market for Mobile Learning products and
services will grow from $3.2 billion in 2010 to reach $9.1 billion by 2015. The
five-year compound annual growth rate (CAGR) is a robust 22.7 percent,
according to Ambient Insight. 

“It has only become possible to speak about a
worldwide Mobile Learning market in the last 18 months,” said Sam S.
Adkins, chief research officer, Ambient Insight.

“Prior to 2010, Mobile Learning was heavily
concentrated in just a handful of countries, mostly in developed economies.
Mobile Learning has spread like wildfire across the planet primarily due to the
launch of dozens of successful Mobile Learning value-added service (VAS)
products. The telecom network operators are now major Mobile Learning suppliers
in Asia, Latin America, and Africa,” Adkins added.

“Mobile Learning content sold as a value-added
service is quite new on the market and essentially represents a new type of
product a fusion of packaged content and services,” said Tyson Greer, CEO.

“The Mobile Learning VAS offerings in developing
economies have relatively low subscription prices, yet have millions of
customers. Consequently, the revenues are quite high. Suppliers are
collectively generating hundreds of millions of dollars in new Mobile Learning
revenue,” Greer added.

Revenues for six types of Mobile Learning products are
forecast in this report: packaged content and edugames, custom content
development services, hosted SaaS platforms and tools, installed authoring
tools, installed platforms, and Mobile Learning VAS.

The countries with the highest Mobile Learning growth
rates (all over 60 percent) are China, India, and Indonesia. The countries with
the lowest growth rates (all under 5 percent) are Japan, South Korea, and
Taiwan, the three most mature markets in the world.