Grameenphone, a mobile operator in Bangladesh, has used Tango Telecom’s Data Retail Engine, the Tango DRE, to engage with subscribers in real-time using post call notifications.
“Tango Telecom’s solution give an intuitive, automated way to engage with our subscribers in real-time using post call notifications. By creating offers based on real-time actionable analysis of our subscribers’ usage and behaviour, we are giving our subscribers what they need,” said Ashiqur Rahman, head of VAS & MFS Planning at Grameenphone.
Tango Telecom, a global provider of data solutions for evolving mobile networks, said that Tango DRE integrates intelligent campaign management and actionable analytics enabling Grameenphone to enhance subscriber’s experience in real-time by using predictive data analysis to drive marketing.
Tango Telecom’s DRE automates the process of selecting and delivering targeted incentives and promotions. By ensuring that each subscriber interaction is contextual and relevant, Grameenphone benefits from increased service adoption and increased subscriber loyalty.