Indian green IT And sustainability spend to touch $70 billion by 2015

By 2015, India’s
spending on green IT and sustainability initiatives will double from $35
billion in 2010 to $70 billion in 2015, according to Gartner.

Green IT and
sustainability have found their way into the IT organizations of many
industries in India. Although still buzzwords for many, they will soon emerge
as top priorities for businesses, investors and technology professionals across
industries and policymakers in India.


India’s information and communication technology (ICT)
industry will be an early adopter of green IT and sustainability solutions as
India is one of the fastest-growing markets in terms of IT hardware and
communications infrastructure consumption, ” said Ganesh Ramamoorthy, research
director at Gartner.

As enterprises embrace IT to improve productivity and
drive growth, penetration of ICT infrastructure has been growing rapidly during
the past decade, as has the energy consumption and resulting carbon emissions
of India’s ICT infrastructure,” Ramamoorthy added.

Apart from the ICT industry, the banking and financial
services, hospitality, manufacturing (such as automobiles), pharmaceuticals,
and other industries that have significant exposure to the export markets, will
also join the green IT and sustainability trend early in India. In other
industries, addressing energy, carbon, resource efficiency and sustainable
economic development is currently still in the early stages.

Indian businesses will initially start adapting solutions
that have been tried and tested in developed nations, but tailored to the
Indian market’s needs and conditions. However, the unique challenges faced by
India, such as an unreliable power infrastructure, a growing urban-rural divide,
and increasing population migration to urban areas, will also provide
businesses with the opportunity to innovate and test new cost-effective
approaches and green technology solutions. These solutions may then be adapted

While awareness of green IT and sustainability issues is
very low in Indian organizations, the increasing global focus on energy
efficiency, energy security, green IT and sustainability issues is now causing
the executive leadership in the technology sector to track, report and manage
sustainable and resource-efficient business practices.

Simultaneously, the operational cost of making
energy-efficient resources available is pressuring CIOs in Indian companies to
develop strategies to optimize ICT utilization – including companywide energy
management – while not compromising on the growth or deployment of newer

We are already beginning to see the use of
energy-efficient technology in data centers, manufacturing facilities and
public buildings in India. While home energy management solutions in residences
are still in the very early stages, they are increasingly tested in newly-built
urban areas and gated communities,” Ramamoorthy added.

By Team
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