“We know better than anyone how critical it is to proactively and
aggressively fight digital theft, and BayTSP’s monitoring capabilities will
help us take digital piracy detection to an even higher level. The new business
intelligence technology, which uncovers hidden market opportunities and
insights, opens the door for Irdeto to not only protect our customer’s revenue
but to have a role in growing it,” Kill added.
Already providing dynamic security solutions to customers such as
Comcast, Sony and Toshiba, Irdeto identified a unique opportunity for BayTSP’s
intellectual property and patent licenses to complement its current portfolio
and broaden its online monitoring, detection and anti-piracy capabilities.
In particular, Irdeto will look to combine BayTSP’s managed services
with Irdeto ActiveCloak for Media. In addition, Irdeto will offer BayTSP’s
unique business intelligence solution, providing customers with actionable
market feedback and analytics that maximize content distribution and associated
revenue.
“It is a welcome opportunity to join an organization that shares our
vision of creating an environment where digital media is not stolen or misused
online,” said Stuart Rosove, CEO of BayTSP, who will remain with Irdeto.
By Telecomlead.com Team
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