Mahindra Satyam’s strategies for driving connected vehicle market

Telecom Lead India: To tap global opportunities in connected vehicle market, Mahindra Satyam has launched its infotainment solution.

Mahindra Satyam’s strategies to win global customers are to position the company as an end-to-end solution provider.

The company says its competitors are focusing on bringing a standalone product offering to market. Its strategy on offering end-to-end solutions will assist in gaining market share.

The solution is in line with Mahindra Satyam’s strategy to invest on NMACS (Networking, Mobility, Analytics, Cloud and Security). The company leveraged its capabilities and that of the ecosystem to offer cloud based services, analytics engine and Business Process Management capabilities, to bring this innovative and unique product to the market.

Mahindra Satyam said the infotainment solution is differentiated with an automotive grade in-vehicle infotainment device integrated with a service delivery platform to provide value-added services. It uses MirrorLink to emulate functionalities such as navigation, and multimedia capabilities.

Some of the features of the solution include – a unique user friendly health module, vehicle diagnostics system, and seamless integration with app store.

“This infotainment solution addresses some of the most important challenges that OEMs and Tier 1 automotive companies are facing, through faster time-to-market, and reduced costs. While the service delivery opens up several revenue streams for relevant industry players, the device is also frugally built to offer maximum value to price-conscious consumers,” said Karthikeyan Natarajan, senior VP and head, Integrated Engineering Services, Mahindra Satyam.

Mahindra Satyam claims that the scalability of the device makes it customizable for multi-generational product platforms. The concept also offers a rear-seat entertainment solution and thereby provides an enhanced user experience through a complete entertainment and enterprise solutions package that will keep the user constantly connected to the office and home environment.

The Automobile market is among the fastest growing markets for Infotainment and connected devices.

Mahindra Satyam has plans to integrate Speech recognition, text-to-speech technology, gesture recognition, health monitoring, driving pattern tracking, driver assistance apps, compliance to driver distraction guidelines and much more within the system as a part of its commitment to develop advanced functionalities.

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