Telecom Lead Asia: AdIQuity, a provider of mobile ads
optimization, announced that Mobango has selected AdIQuity Plus to
monetize and manage its mobile inventory.
The AdIQuity Plus platform is a combination of
Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation that
addresses the requirements of premium mobile publishers.
As a Premium Mobile Publisher, we were seeking a unified
platform to support our multiple ad monetization strategies which will allow
enhanced functionality. AdIQuity has provided us an excellent platform to
achieve this,” said Badri Sanjeevi, CEO of Mobango.
AdIQuity Plus has enabled Mobango to implement
multiple monetization approaches effectively while improving the overall yield
and increasing upwards of 90 percent across its global traffic.
Mobango has demonstrated that a right approach combined
with the correct selection of an Ad serving technology partner can go a long
way in implementing an effective monetization strategy,” said Anurag Dod, CEO
of AdIQuity Mobile Ads.
The AdIQuity Plus’s features like campaign creation,
targeting and reporting allow premium publishers to onboard their direct
advertiser/agency relationships to serve campaigns on their properties.
AdIQuity RTB Exchange lets premium publishers create a
mini-marketplace around their mobile inventory for DSPs, Ad Networks and
Agencies. Further, AdIQuity Ad Quality Control tools allow publishers to filter
ads for content compliance.
Recently, GETIT Infoservices, a provider of local search and free classifieds in
India and Mobango, an independent app store, announced the
launch of GETIT local search mobile app for Indian users with Mobango App
Store.
