Mobile data traffic to surge during Olympics: Study

Telecom Lead Europe: It is expected that operators will
see a 211 percent increase in mobile traffic worldwide during the Olympic Games
in London, according to a joint study conducted by Bytemobile and Amethon


During the Olympics, the volume of mobile video usage
will double, accounting for 50 percent or more of total data traffic on 3G and
4G networks.


The study suggests that higher-resolution devices and
faster networks will enable more people than ever to view live events streamed
via the internet to their tablets and smartphones.


Furthermore, mobile advertising will also surge and
increase by 118 percent. Social networking will also be buoyed during the
biggest sporting extravaganza. It is predicted that Twitter activity will spike
by more than 118 percent and Facebook usage by 136 percent.


Bytemobile and Amethon analyzed billions of mobile
transactions to predict how the 2012 Olympic Games will affect mobile networks,
subscriber behavior and social networking. Data traffic to social networking
sites will also increase, as people view events and share opinions on mobile
devices,” said Chris Koopmans, chief operating officer of Bytemobile.


The study also found that mobile subscriber searches for
specific URLs will soar up during the Olympics, which indicates that users have
preferred destinations for checking scores and statistics. These destinations
include both sports sites and social networking sites.


Bytemobile is a provider of video optimization and Smart
Capacity solutions for mobile network operators.


Cisco selected by NBC Sports to cover London Olympics Games

Recently, Cisco announced its association with NBC
Olympics, a unit of the NBC Sports Group, to deliver 17 days of coverage of the
London Games from July 27 to August 12, 2012. 


 [email protected]