MWC 2014: MTN to deploy Flytxt customer engagement solution

At MWC 2014 (Mobile World Congress), Barcelona, Flytxt today announced that MTN will deploy its real-time customer engagement solution. 

“We strive to improve the lives of our customers and communities by providing them with a distinct customer experience. Flytxt’s technology will enable us to further our goal of giving our customers a unique experience and help us engage in an informed interaction with millions of subscribers in real-time,” said Pieter Verkade, group chief commercial officer, MTN Group.

Flytxt’s on-trigger decisioning and engagement solution will enable MTN to respond to subscriber’s actions and their needs. The telecoms can detect meaningful customer initiated events across the network and trigger contextually relevant actions in real-time, enhancing customer experience as well as revenues.

Flytxt said it signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its Big Data Analytics powered customer experience, revenue management and insight monetization.

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