Pointer announces fleet management contract in Brazil for over $2 million

Pointer Telocation, a supplier of technology and service
for managing mobile resources and providing roadside services to the vehicle
industry and to the insurance market, reports the supply and installation of
advanced solutions to manage a fleet of vehicles in Brazil in a tri-annual
agreement for over $2 million. This is the largest transaction that Pointer
signed in Brazil since commencing sales in Brazil a year ago.

Pointer entered into an agreement with a leading company
in Brazil and installed its solutions in a fleet of over 2,000 motor vehicles.
The order will result in a significant increase in the number of the company’s
subscribers in Brazil.

The transaction was based on a new business model for
Pointer, with dedicated embedded resources in customer premises, which enable
Pointer’s customers to benefit from achieving efficiency and savings when
managing mobile resources with a fairly low investment, and to utilize, in the
best possible way, the global growth and change that the Telematics field is

Pointer’s solutions will enable the Brazilian company to
effectively track and manage fuel consumption in the company’s motor vehicles,
prevent fuel waste and unauthorized use of the vehicle, improve productivity
and reduce accidents. The systems installed in Brazil also include a package of
solutions to manage a fleet of vehicles with advanced control and command
technologies, road services and the means for locating and returning vehicles.

These solutions were developed and manufactured in
Cellocator, the technology division of Pointer which is considered to be the
leading provider of technologies for Mobile Resources Management (MRM)
for vehicle fleets and cargo.

Cellocator’s product platforms enable Pointer to provide
its customers, inter alia, with vehicle diagnostic services, monitoring
drivers’ behavior and payment according to driving traits based on cellular


“We are very satisfied that a Brazilian customer of
such a significant size chose our solutions. This important agreement is part
of our consistent growth strategy for the company’s operations abroad, while
increasing revenues and profitability of the products and services that the
company supplies,” said David Mahlab, president and CEO, Pointer.

The Cellocator Division’s products strengthen our
position in the markets in which we operate and the present transaction in
Brazil is proof of the Company’s ability to sign agreements with top-rate
customers in the markets in which we operate and to offer them a unique
technology and a complete solution. I believe that the increased international
exposure and recognition for the company’s products will continue and even
increase the growth trends and the number of customers abroad,” Mahlab added.

“After consistent growth and record revenues in the
first quarter of 2011, I estimate that in the coming year we will be able to
increase the company’s revenues from operations abroad, which today comprise
approximately 28 percent of the company’s total revenues,” David added.

By Telecomlead.com Team
[email protected]