Thwapr partners with AES to offer mobile video content


Thwapr, a social mobile video solutions provider for
brand marketers and AES Sustaining Member, announced it has been selected by
the Audio Engineering Society (AES) to be the mobile video partner for its
“50×50” mobile video campaign to promote the organization’s on-going
DVD Oral History Project.


The DVD project is dedicated to preserving the genius of
iconic audio pioneers in their own words. Some of the best known and most
colorful audio industry celebrities featured in this mobile video campaign and
DVD include: Phil Ramone, Bob Ludwig, Les Paul, Ray Dolby, Karlheinz
Brandenburg, and more.


In conjunction with the upcoming 131st AES
Convention set for Oct. 20 – 23rd at New York’s Javits Center,
Thwapr will deliver 50 exclusive mobile video clips of never-before-seen
archival footage from the DVD collection. For 50 days, subscribers will receive
one mobile video per day.


“We are very excited to use new and innovative
marketing channels to reach convention attendees and potential attendees with
content that has never been seen before,” said Jim Anderson, AES committee


“Using Thwapr is a powerful, easy, and affordable
way to mobilize our content and connect with our audience. There is no better
way to honor audio technology pioneers than with leading edge delivery
technology of today,” Anderson added.


The Oral History Project was initiated in 1997 by
long-time AES
member Irv Joel, guided by Bill Wray and edited by Harry Hirsch. The DVDs
provide an invaluable link to the past as the audio innovators and industry
leaders who built the foundation of the pro-audio industry personally describe
their contributions.


From Les Paul to Robert Langevin, Frank Laico, and John
Meyer, this rich legacy should be of huge interest to industry pros and audio
students alike.


“This is a great way for organizations, such as AES,
that have valuable archival footage to bring their videos into the mobile
environment and provide a powerful, unique way to connect with fans and
members,” said Bruce Goldstein, CEO, Thwapr.


“As of 2011 we are now seeing mobile video views outweigh
desktop video views with our customers. Any company, organization, or content
owner can deliver mobile videos instantly through any of our products: Video
SMS, QR Codes, and our Share to Phone website button,” Goldstein added.


Thwapr recently released
statistics about how mobile video is being consumed among viewers of television
and music video content.


Thwapr’s mobile analytics show that while iPhone and
Android-based phones generate the most views there are still more than twelve
operating systems and almost 30 different types of handsets that are making up
the total viewing audience.


By Team
[email protected]