By Telecom
Lead Team: Boingo Wireless, a provider of software and services worldwide, has
entered into an agreement with Westfield LLC, the U.S. unit of the Westfield
Group, to manage and sponsor Wi-Fi services at up to 17 Westfield shopping
centers.
Through the
partnership, Westfield guests will be able to access Boingo Wi-Fi on their
smartphones, tablets and laptops as a complimentary service.
The networks
will also be easily accessible to customers of more than a dozen of Boingo’s
roaming partners, including Skype and Verizon.
The ability
to leverage Boingo’s location-based platform in the future to deliver targeted
consumer offers and messaging also provides us with a growth strategy for the
Wi-Fi amenity,” said Alan Cohen, executive vice president of marketing at
Westfield U.S.
The
partnership will leverage Boingo’s expertise in managing neutral-host Wi-Fi
services, including roaming partner access, customer support and sponsorships.
Westfield
understands the value Wi-Fi provides its tenants and will ultimately be able to
deliver targeted messaging to customers who are already in buying mode,” said
Joe DeStasio, business development manager for Boingo Wireless.
The first
phase of implementation where Boingo will manage Wi-Fi services includes seven
premium Westfield shopping centers: Westfield Garden State Plaza (Paramus, NJ),
Westfield San Francisco Centre (San Francisco, Calif.), Westfield Old Orchard
(Skokie, Ill.), Westfield Valley Fair (Santa Clara, Calif.), Westfield
Montgomery (Bethesda, Md.), Westfield Southcenter (Seattle, Wash.), and
Westfield Galleria at Roseville (Roseville, Calif.).
After the
deployment of the first phase, both the companies have agreed to the potential
addition of up to 10 shopping centers for the second phase.
Last
month, Boingo Wireless entered into an agreement with Glimcher Realty Trust to manage Wi-Fi
services at 18 Glimcher regional shopping centers that has more than 105
million shoppers annually.
