Bharti Airtel will bring digital content from ALT Balaji’s portfolio to Airtel TV app users across India.

ALTBalaji’s original shows and hit movies available on Airtel TV app include popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera. This mobile VAS deal with Airtel, the largest telecom operator, will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base.

Airtel TV customers can select from over 350 + LIVE TV channels and 10,000 + movies and shows on Airtel TV app. All content on Airtel TV app is free for Airtel post-paid and pre-paid customers till June 2018.