HISTORY has partnered with Hyderabad based Apalya
Technologies, which will enable the channel to power its content on Mobile TV.

We are pleased to be offering a great factual
entertainment channel like HISTORY on board. With Live Streaming and Videos on
Demand, it is surely a good value add to different mobile and internet users,”
said Vamshi Reddy, founder & CEO, Apalya Technologies.

HISTORY will be available on both platforms – Live
Streaming as well as Video On Demand on GPRS enabled mobile phones.

This service is available via Mobile TV across mobile
operators such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata
Docomo and Tata Indicom. There will be different subscription charges based on
the package viz. daily (Rs 7) or monthly (Rs 150) based on the user’s choice.

The service will soon be available in other Indian
languages as well.

It is our endeavour to ensure that our innovative and
cutting edge content reaches every possible audience with access to a screen –
be it a TV screen, a computer screen or a mobile phone screen. By making
HISTORY available on the mobile platform, we have once again taken a step in
the direction of broad basing and growing this genre in India,” said Ajay
Chacko, president, A+E Networks I TV18.

HISTORY had helped grow the factual entertainment genre
by 30 percent in the first month of the launch. The channel has also carved its
niche in the digital space and is actively interacting with fans. 

It released its launch TVCs with Salman Khan, before it
went on air, to offer Netizens a sneak preview of what it had in store for
them. The effort yielded an unprecedented response – generating more than 3
lakh fans within just a month of its launch, which is already more than any
other channel in the genre.

By Telecomlead.com Team
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