Intel and Google to optimize Android platform for Intel architecture


Intel and Google announced that they will work to enable
and optimize future versions of Android for Intel’s family of low power Atom


This means that future versions of the Android platform
will support Intel technology in addition to other architectures.


The joint effort is designed to speed time-to-market of
Intel technology-based smartphones running the Android platform. Intel will
take advantage of the open-source accessibility of the Android platform to
provide its customers with technology products that inspire continued
innovation and also help enable powerful personal computing experiences that
fully leverage Intel technology across a range of devices.


This work will enable mobile device OEMs and wireless
operators to draw upon the performance and low power capabilities of Intel
architecture and tap into the scale of the x86 developer ecosystem to further
drive the adoption of the Android platform.


By optimizing the Android platform for Intel
architecture, we bring a powerful new capability to market that will accelerate
more industry adoption and choice, and bring exciting new products to market
that harness the combined potential of Intel technology and the Android
platform,” said president and CEO Paul Otellini, Intel.


Combining Android with Intel’s low power smartphone
roadmap opens up more opportunity for innovation and choice,” said Andy Rubin,
senior vice president of Mobile at Google.


This announcement builds upon the two companies’ recent
joint initiatives to enable Intel architecture on Google products, which
include Chrome OS and Google TV along with the Android Software Development Kit
(SDK) and Native Development Kit (NDK).


Recently, HP in collaboration with Intel announced the
India launch
of its integrated digital campaign, ‘Make IT Happen: See Real Results’ aimed at
small and medium businesses (SMBs) in the country.


Created in collaboration with media partner CBSi, the
campaign this year will see HP Personal Systems Group engaging and supporting
SMBs across the region through a dedicated interactive microsite.


By Team
[email protected]