Marriott International Unveils Free Mobile App to make booking hotel stays easier

Marriott International has launched a brand new, free
mobile app, the perfect travel companion, for iPhone and Android devices to
book hotels across India. Marriott also announces the launch of its all new
app-like” mobile website for India that can be accessed from any web-enabled
mobile device. 

We know that more than half of our hotel reservations
made using mobile devices are for same-day stays.  This shows how rushed
mobile travelers are around the world; speed and choice are critical. With a
few taps, you can now get immediate access on-the-go to our 3,600 hotels across
13 brands in 71 countries,” said Shafiq Khan, senior vice president of eCommerce,
Marriott International.

The new Marriott Mobile tools allows travellers to
quickly find nearby hotels, book a room, check their upcoming reservations and
get details about their hotel, including photos. Travellers can also enroll in
Marriott Rewards, which provides a facility to check their point balance, and
even find out what’s happening in the local area. 

Marriott’s mobile app for smartphones and its upgraded
mobile website were provided and developed by AT&T as part
of AT&T’s Mobile Enterprise Applications Platform. This platform
provides unique Write Once, Run Everywhere platform technology utilizing its
work with Kony Solutions.

The platform leverages a single application definition
and enables Marriott to deliver richer content to its guests more quickly.

As we aggressively expand our footprint in India
and across the world, we want to ensure that our valued guests face no problems
in making their required reservations whether it’s the old-fashioned way or
using cutting-edge technology,” said Rajeev Menon, area vice president India,
Malaysia, Maldives & Australia, Marriott International. 

Marriott’s mobile website has been averaging nearly
3.1 million visits a month and $24.8 million in property-level revenue a month,
which is more than three times the volume compared to the same time period
from the year before.

By Team
[email protected]