Robi, a part of the Axiata Group, Bangladesh, has tapped Indian mobile VAS vendor OnMobile Global to deploy RingBack Tone and Interactive Voice Response solutions.

Utilizing OnMobile Global VAS solutions, Robi, the third largest mobile operator in Bangladesh with 24 million subscribers and 21 percent market share, will introduce more features and introduce Reverse RingBack Tones service.

With this five year deal, OnMobile will power more than 68 percent of the RBT base in Bangladesh and have relationships with all operators in the country.

“OnMobile has been instrumental in ensuring that our subscribers get the best RBT experience by deploying services through their platform with a lot of innovative features. This partnership has substantial advantages for us as it will enable us to centralize our services,” said Mohammed Samir Zoha, vice president, VAS & International Business from Robi.