TomTom signs deals with General Motors to launch GPS devices at Chevrolet dealerships

 

By
Telecom Lead Team:
TomTom, a provider of
location and navigation products and services, has entered into an agreement
with General Motors, to offer TomTom navigation to Chevrolet vehicle
buyers.

 

Chevrolet
dealerships are offering TomTom portable navigation devices (PNDs) to customers
who purchase a 2009 or newer Camaro, Colorado, Cobalt, Express, Impala or HHR.
The company said that customers who purchase one of these vehicles will have
the option to choose from the TomTom VIA 1405 or VIA 1505.

Increasingly
drivers are looking for more options for navigation solutions and TomTom is the
perfect supplier for GM since we are a leader in both the Consumer and
Automotive markets. TomTom is excited to partner with GM to provide navigation
devices to Chevrolet customers,” said Charles Cautley, managing director of
TomTom
automotive and licensing.

The company
said that new vehicle buyers have the opportunity to conveniently add TomTom’s
navigation technology to their vehicles at the time of purchase.

With the
addition of TomTom navigation to Chevrolet vehicles, drivers will be able to
update their device through the online portal MyTomTom with map and software
updates, as well as personalization features such as start-up screens, voices
and car symbols.

The TomTom VIA
1405 and 1505 offers premium maps of US, Canada and Mexico, and can be easily
updated; maps and new software can be downloaded from MyTomTom. The TomTom
products offer advanced lane guidance. The convenient foldaway mount that’s
integrated with the device can be attached to the windshield and using the
optional mounting disk, can be turned upside down and positioned on the
dashboard.

Recently, TomTom entered into a partnership with the British Automobile
Association (the AA) to provide the real-time traffic information for The
AA’s traffic news website.

 

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