Vodafone Idea inks content partnership with ShemarooMe

Vodafone Idea announced its content partnership with ShemarooMe, a video streaming service from Shemaroo Entertainment.
Idea and Vodafone dealsSmartphone subscribers of Vodafone Play, Idea Movies and TV apps can now access to Shermaroo’s content library across bollywood, devotion, kids and other genres and languages, said Sashi Shankar, chief marketing officer of Vodafone Idea.