WISeKey announced an exclusive agreement with Real Madrid
soccer club for the exclusive distribution of the club’s mobile content in
China this coming season 2011/2012.
As per the deal, WISeKey and Chinese partners will be
responsible for distributing and marketing Real Madrid’s mobile content,
covering China and the extended network of Chinese Real Madrid fans.
“WISeKey will help Real Madrid generate extra
revenue by distributing official mobile content in China, creating a mobile
community of Real Madrid fans who choose to receive Real Madrid’s exclusive
mobile content using WISeKey’s world-leading eSecurity technologies” said
Carlos Moreira, founder and CEO WISeKey.
“We are delighted to be partnering with WISeKey, who
will boost the club’s presence and strengthen our popularity in China via the
fastest growing mobile market community. Real Madrid fans can find in their
mobile devices the best photos, videos and news of the club in nearly every
corner of the world thanks to our dynamic licensing model, and now, thanks to
WISeKey, we are also entering the Chinese market,” said Pedro Duarte, head
of New Media, Real Madrid.
China is a big market for the Real Madrid brand and now
this community will now access the best Real Madrid content via WISekey’s
By Telecomlead.com Team