Robi Axiata has tapped Tango Telecom to increase the operator’s capacity to handle the significant uptake for mobile data services.
This is the second expansion order received from the telecom operator since Tango Telecom’s Policy Control solution went live in November 2013.
The solution enables Robi Axiata, which has more than 25 million mobile subscribers in Bangladesh, to create and launch mobile data plans and promotions such as tiered service level packages, zero-rating, social media usage, volume and time-based quotas, pay-per-use packages such as Bandwidth on Demand.
The Tango Telecom solution enables the operator’s marketing team to create and implement all mobile data plans and promotions in-house, revising existing plans and launching new plans daily in response to market demands. This reduces the time to market of new plans and promotions from months to hours.
“The flexibility and service velocity offered by Tango Telecom’s Policy Controller has allowed us to launch in excess of 400 data plans in response to our subscribers’ increasing appetite for data services. We have increased our data revenues and our average data usage per subscriber,” AKM Morshed, chief technology officer, Robi Axiata.
Robi Axiata is also seeing an impressive uptake on new data plans and promotions because it can now offer the most innovative subscriber-centric data services on the market.