Apple buys classical music streaming service Primephonic

iPhone maker Apple announced the acquisition of classical music streaming service Primephonic.
Apple iphone 12 5G smartphone in Singapore
The acquisition adds to Apple Music’s library of more than 75 million songs and builds on the platform’s existing classical music content. Spotify has more than 70 million songs.

Apple plans to launch a classical music-focused app next year that harnesses Primephonic’s existing user interface. Apple will take Primephonic offline on Sept. 7, and current subscribers will get six free months of Apple Music.

Apple plans to take advantage of Primephonic’s information about classical tracks to improve browsing and search capabilities. Subscribers will also get access to playlists and exclusive audio.

Apple bought streaming music service and headphone maker Beats for $3 billion in 2014, and music-identification service Shazam for a price reportedly around $400 million in 2017. Apple bought Platoon, a service for helping users discover artists, in 2018.

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