Half of iPhone users likely to buy Apple iTV in year one: Strategy Analytics

Telecom Lead America: Nearly half of existing iPhone users
would be very or somewhat likely to buy an Apple iTV soon after its launch,
according to Strategy Analytics.

35 percent of surveyed US consumers indicate willingness
to pay $1000 or more for an Apple-branded TV, while only 14 percent would be
willing to pay any more than $1600.


The report predicts that Apple that traditionally reliant
on high device margins, would be challenged to find the right price/demand
balance for an iTV.


Although the details of a possible Apple smart TV are
still unknown, existing Apple customers clearly demonstrate strong interest.
Meanwhile, consumers are still sensitive to price, even if Apple does launch
another groundbreaking product. The success of an Apple iTV hinges on Apple’s
ability to match innovation with appropriate price points,” said Jia Wu,
Director and report author.


The report, Apple’s Smart TV: Assessing Purchase
Intention and Willingness to Pay,” provides results from the latest Strategy
Analytics ConsumerMetrix survey of 6000 consumers across the US, France, Germany,
Italy and the UK, fielded in March 2012.


Samsung, Sony, LG and other major TV manufacturers
are most threatened by the prospect of an Apple iTV launch. More than
one-quarter of non-Apple TV owners could potentially migrate to an
Apple-branded TV in a fairly short period of time,” said Kantideep Thota,


Apple revenue: Asia Pacific mobile market emerges as second
largest region


The Asia Pacific telecom market emerged as the second
largest revenue contributor for devices major Apple.


In Asia Pacific, Apple’s income grew 114 percent to
$10.15 billion in Q2 2012 from $4.74 billion in Q2 2011. Apple sold 771,000
units in Asia Pacific against 596,000 units, growing at 29 percent.


For Apple, Asia Pacific markets include China and India
and it reports Japan revenue separately. With the Q2 revenue, Asia Pacific has
emerged as the second largest revenue contributor. Earlier, Europe used to be
the second largest region for Apple.


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