HTC expands agreement with Brightstar in Malaysia

Phone major HTC announced that Brightstar will manage
open channels distribution for HTC in Malaysia.

The expanded agreement reflects
HTC’s continued growth in Malaysia and is expected to grow HTC’s brand
awareness further as it expands its sales and marketing presence beyond the
current 1,300 customer touch points.

“Malaysian consumers are demanding a better mobile
experience and access to improved mobile devices and services which deliver
that experience,” said SK Wong, country manager, HTC Malaysia.

Through this agreement, HTC will also be strategically
positioned for further growth in Malaysia’s dynamic mobile industry.

“HTC is focused on making it easier, simpler and
more intuitive for consumers to use their smartphones and we believe that this
new partnership with Brightstar will be instrumental in helping more Malaysians
experience the HTC brand,” Wong added.

“We are committed and determined to make an even
greater impact in the Malaysian market with HTC as we will leverage the value
we can provide by delivering world-class sales services and detailed product
expertise to our growing customer base,” said Arturo Osorio, president of
Asia Pacific, Middle East & Africa.

Brightstar offers an expansive portfolio of more than 100
services for wireless manufacturers, operators, retailers, government agencies,
value added resellers (VARs) and consumers worldwide. As part of the expanded
agreement Brightstar will manage the distribution and promotion of current and
future HTC mobile devices in Malaysia.

By Team
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