Nokia and Samsung gain market share in mobile handset market in India

Phone giants
Nokia and Samsung have gained market share in overall mobile handset market and
smart phone segments, respectively, in India.

Mobile handset
major Nokia has increased its share in overall mobile phone shipments during
July-September 2011 by 6.8 percent over the previous quarter, according to the
International Data Corporation‘s
Q3 2011 Mobile Phone Tracker.


Samsung grew its smartphone
shipment share by 5 percent over the same period. Growth of both these
companies is significant.


Several of
the Indian and Chinese brands registered varying declines in shipments. Spice
and MAXX were notable exceptions and saw shipment growths of 34.1 percent and
10.5 percent, respectively, over the previous quarter of April-June 2011.


Nokia is in
the process of regaining its lost market share. Recently, Nokia unveiled its
marketing campaign in India for the launch of its Windows-based smartphone
Lumia. The campaign
includes aggressive advertisement across different media platforms, to connect
with the young consumers across top cities.


For the
quarter of July-Sept 2011, Nokia had 31.8 percent of the mobile phones shipment
share, followed by Samsung at 17.5 percent. In the smartphone segment, Nokia
still led with a shipment share of 35.3 percent, but Samsung came closer at 26


The slowdown
of Nokia’s smartphones shipment is in line with the expectations that it would
be prepping to transition some of its market share from Symbian to Windows.


Nokia is
correcting its earlier strategies. Recently, media reports
suggested that Nokia would sell its luxury subsidiary Vertu,
as the Finnish handset manufacturer overhauls its business in an effort to
compete with other smartphone makers. Nokia has appointed Goldman
Sachs to oversee the sale of its UK subsidiary, but talks are still at an
early stage.


According to
IDC, the Indian Mobile phone market grew 12 percent in units shipped, over the
previous quarter, to clock 47.07 million units. Year-on-year too, there was a
shipment growth of 13.8 percent.


a sharp decline in the mobile service subscription adds during July-Sept 2011,
the mobile phone shipments witnessed a spurt, as vendors built channel
inventories ahead of a long festival season. Dual-SIM handset shipments were
notable with a sequential growth of 25.2 percent over the previous quarter,”
said Deepak Kumar, research director at IDC India.


smartphones shipment for the India market showed an impressive growth of 21.4
percent over the previous quarter and 51.5 percent year-on-year. This helped
the segment grow its contribution to the mobile phone shipment to 6.5 percent
in Q3 from 5.6 percent in Q2,” said G Rajeev, lead analyst, Mobile Phones,


By Team
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