Qualcomm Announces Release of its Augmented Reality Platform

Qualcomm announced the commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program.  Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.

Qualcomm’s AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media.  The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.

The platform supports multiple development environments.  The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK.  The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool.  A web application is also included for creating and managing image resources that can be used with either development environment. 

Performance is achieved through Qualcomm’s innovations in advanced computer vision algorithms and close integration of hardware and software.  The effect of this performance is a higher fidelity user experience in which graphics content appears more real against the real world background.  While applications built on the platform will run on all Android smartphones using Android 2.1 or greater, optimal performance will be exhibited on phones using Qualcomm’s Snapdragon chipset.

Qualcomm has a long history of providing advanced technologies that drive innovation and opportunity for the mobile ecosystem,” said Jay Wright, senior director of business development, Qualcomm.  We continue the tradition by making leading AR technology widely available to developers for commercial use.  With more than 6,000 registered developers, we look forward to a new generation of AR applications available in the Android Market and other application stores.”

By TelecomLead.com Team
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