Realme grabs third place in India smartphone market

The smartphone market in India grew 12 percent to a record 162 million shipments in 2021, Canalys said.
India smartphone share in 2021Smartphone vendors shipped 44.5 million devices in Q4 for 2 percent growth, despite a challenging supply chain.

Xiaomi was the leader, shipping 9.3 million units and maintained its 21 percent market share.

Samsung came second with 8.5 million units for 19 percent share.

Realme climbed to third place in India, with a 49 percent year-on-year increase in volume that reached 7.6 million shipments.

Fourth and fifth place were taken by vivo and OPPO, with 5.6 million and 4.9 million units respectively.

Xiaomi’s India smartphone share dipped to 21 percent Q4 2021 as compared with 27 percent in Q4 2020.

India smartphone market share of Samsung dropped to 19 percent in Q4 2021 from 21 percent in Q4 2020.

Realme India’s smartphone share increased to 17 percent from 12 percent. Realme was the only brand to enhance its smartphone share in India.
Realme fans
India smartphone share of Vivo decreased to 13 percent from 18 percent.

Oppo’s India share in smartphone market dropped to 11 percent from 14 percent.

“Smartphone vendors adapted to the changing environment by focusing on omnichannel, diversifying their supply chains, and expanding their product mix,” said Canalys Analyst Sanyam Chaurasia.

Vendors like Realme and Samsung diversified chipset configurations to manage supply. Realme’s record shipment total was made possible by innovations in planning and stock management which led to good supply of mass-market smartphones such as Narzo 50A and C11.

2022 will bring 5G spectrum auctions with new radio frequency ranges, and 5G will become significantly more accessible in terms of coverage and price. Smartphones capable of 5G will fall further in price amid fierce vendor rivalry, but shipments will be stifled in H1 2022 before the component shortage eases, says Sanyam Chaurasia.