Smartphone

Samsung leads smartphone market with 20% share in 2011

January 30, 2012

By Telecom Lead Team: Global smartphone shipments grew 54 percent to reach 155
million units in Q4 2011. Apple reclaimed top position as the world’s number
one smartphone vendor during the quarter.

While Apple took the top spot in
smartphones on a quarterly basis, Samsung became the market leader in annual
terms for the first time with 20 percent global share during 2011.

With smartphone shipments nearing
half a billion units in 2011, Samsung is well positioned alongside Apple in a
two-horse race at the forefront of one of the world’s largest and most valuable
consumer electronics markets.

Nokia’s smartphone market share
halved from 33 percent in 2010 to 16 percent in 2011. A lackluster touchscreen
smartphone portfolio and a limited presence in the United States market caused
Nokia’s shrinkage last year.

Nokia’s partnership with Microsoft
will be very much in focus during 2012, and the industry will be watching
closely to see how swiftly the two companies can expand in the high-value 4G
LTE market that is rapidly emerging across the United States, Japan and
elsewhere.

Global smartphone shipments grew 54 percent annually to reach a record 155.0 million units in Q4 2011. Apple overtook Samsung to become the world’s largest smartphone vendor by volume with 24 percent market share. Apple’s global smartphone shipments surged 128 percent annually to 37.0 million units, as distribution of the iPhone family expanded across numerous countries, dozens of operators and multiple price points,” said Alex Spektor, associate director at Strategy Analytics.
Smartphone shipments and market share in Q4 2011¹

Global Smartphone Vendor Shipments (Millions of Units)	Q4 2010	2010	Q4 2011	2011
Samsung	10.7	23.9	36.5	97.4
Apple	16.2	47.5	37.0	93.0
Nokia	28.3	100.1	19.6	77.3
Others	45.6	128.0	61.9	220.8
Total	100.7	299.5	155.0	488.5

Global Smartphone Vendor Marketshare %	Q4 2010	2010	Q4 2011	2011
Samsung	10.6%	8.0%	23.5%	19.9%
Apple	16.1%	15.9%	23.9%	19.0%
Nokia	28.1%	33.4%	12.6%	15.8%
Others	45.2%	42.7%	39.9%	45.2%
Total	100.0%	100.0%	100.0%	100.0%

Total Growth Year-over-Year %	86.8%	71.4%	53.9%	63.1%