Smartphone market share: Samsung, Micromax, Karbonn lead in Q1 2013

Samsung, Micromax and Karbonn are leading the smartphone market in India in the first quarter (January-April) of 2013.

Smartphone market share

The Korean consumer electronics giant Samsung has 40.7 percent market share in Q1. India’s #1 handset maker Micromax has 19.3 percent market share in smartphone market. Karbonn is in the third position with 8.6 percent share.

Interestingly, major foreign handset makers such as Apple, BlackBerry, Sony, LG, Nokia are not part of the top three smartphone vendors in India, according to CMR’s India Monthly Mobile Handsets Market Review.

During January-April 2013, smartphone vendors shipped 9.4 million smartphones in the country, up 167.3 percent on an annual basis.

The overall contribution of smartphones is 12.8 percent during the period.

Earlier Strategy Analytics said Samsung, Micromax and Apple are leading the Indian smartphone market in the first quarter of 2013. India overtook Japan to become the world’s third largest smartphone market by volume for the first time ever in Q1 2013. 10.0 million smartphones were shipped in India during the first quarter of 2013, almost tripling from 3.8 million units a year earlier.

Overall mobile phone market share

Finnish phone major Nokia is the leader in the overall phone category with 20.3 percent share, says CMR.

The second ranked Samsung has 14.2 percent share. Micromax is in third position with 8.9 percent share.

India registered 73.5 million mobile handset shipments for the period January-April 2013, up 11.1 percent year-on-year.

Mobile phone trends

The feature phones market in India has matured, whereas the smartphones category is showing promising growth.

Entry level users would like to migrate to sophisticated mobile experience.

The market dynamics changed in the India smartphones segment as smartphone market saw the entry of two local vendors amongst the top 3 positions for the first time.

Indian phone users start using local vendors’ phones when they migrate to smartphones from entry level phones. This is one of the major reasons for the success of Micromax and Karbonn in India.

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