Telecom Lead India: Spice is planning to introduce new smartphones in India.
Spice is gearing up to compete Samsung, Nokia, Research In Motion (RIM) and Apple in the fastest growing smartphone market.
According to IDC, Global smartphone shipments are forecast to grow 45.1 percent year over year to 717.5 million units in 2012. Strong smartphone growth is a result of a variety of factors, including steep device subsidies from carriers, especially in mature economic markets where carriers resell the majority of smartphones, as well as a growing array of sub-US$250 smartphones in emerging markets.
The worldwide mobile phone market is forecast to grow 1.4 percent year over year in 2012, the lowest annual growth rate in three years despite a projected record number of smartphone shipments in the high-volume holiday season.
During the last quarter, S Mobility has launched STELLAR series of smartphones. Also, the group had partnered with Huawei to launch co-branded phones in the Indian mobile market.
The number of global smartphone users will exceed 1 billion by 2013. While a study predicts that 26 out of every 100 phones sold globally this year will be smartphones, by 2015, smartphones will make up 40 percent of the total handsets sold across the world. The smartphone segment is forecast to see a much higher growth at 63.4 percent from 2011-15 and may achieve a shipment of 77.5 million by 2015 in the Indian market.
“It has been our endeavour to offer the best to our customers and these products will reinforce the consumers’ trust in our ability to deliver premium quality devices with cutting edge technology at an aggressive price,” said TM Ramakrishnan, CEO – Devices, S Mobility.
The latest range of handsets will be available across India through more than 50,000 retail points including the 750+ Spice HotSpot retail network and saholic.com.
On Tuesday, TelecomLead.com reported that Samsung wants to capture 60 percent revenue share of smartphone market in India in 2013. Is the Korean device major aiming for too high in India?
TelecomLead.com forecast that Samsung will face challenges from homegrown mobile vendors such as Micromax, Spice and Videocon.
According to CMR’s India Mobile Handsets Market Review, during 1H 2012 (January-June 2012), total India shipments of smartphones were 5.50 million units.