Spotify has purchased Betty Labs, the company behind sports-focused social audio app Locker Room, to accelerate its move into live audio.
New voice-based platforms, including invite-only social app Clubhouse, have seen rapid growth in recent months during the COVID-19 pandemic. Locker Room, launched in October 2020, became a popular spot for sports fans to chat and hold watch parties.
The music-streaming service said in the coming months it would “evolve and expand” Locker Room to offer sports, music, and cultural programming as well as live discussions with professional athletes, musicians and other personalities.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Soderstrom, chief research and development officer at Spotify.
Spotify did not disclose the cost of the acquisition. Betty Labs was initially backed by Lightspeed Venture Partners and later by GV, Alphabet’s venture capital arm, and Precursor Ventures. Last October, Betty Labs raised $9.3 million in seed funding led by GV.
“We are joining forces with Spotify and continue building the future of audio – we’ll invest more in our product, open the experience to Spotify’s audience, diversify our content offerings, and continue expanding the community we’ve built,” said Betty Labs founder and CEO Howard Akumiah.
Spotify has also been making a push into podcasting, and has spent hundreds of millions of dollars to boost its podcast range and debuted a podcast advertising marketplace.
Screenshots shared by a Twitter user last week showed Spotify was surveying some users about how often they used Clubhouse.
Twitter is also testing a live audio app Spaces, which it plans to publicly launch by April.
Facebook is reportedly dabbling with its own live audio offering.