Tablet ownership is a marker for other advanced tech characteristics; 92 percent of tablet owners also have a smartphone, and they are 40 percent more likely to have a DVR than the general population.
Mobile Internet time for the overall 18-to-64 population has tripled in just a year – from 7 minutes in 2010 to 25 in the new measurement.
Being able to take ‘device shares’ into account – along with product and media use – gives planners a new, increasingly relevant window on the media landscape,” said Robert DeFelice, vice president of Client Service (Media) at Knowledge Networks.
To keep messaging effectively, marketers need an integrated view of their targets’ technology and media habits – where they are in today’s world of ‘anytime-anywhere’ access to content,” DeFelice added.
By Telecomlead.com Team
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