Qualcomm announced the appointment of Don McGuire as senior vice president and chief marketing officer (CMO).

Don McGuire will be reporting to Cristiano Amon, president and chief executive officer of Qualcomm, effective immediately.

Don McGuire will replace Penny Baldwin, the present chief marketing officer who joined Qualcomm in 2017. Penny Baldwin will be serving in an advisory role to support the transition along with other marketing initiatives until her retirement later in the year.

Don McGuire brings more than 25 years of marketing expertise, working across the service provider, device OEM, content/applications, and semiconductor industries.

He joined Qualcomm in 2016 as vice president of Global Product Marketing and was promoted to senior vice president last year. In this role as senior vice president, he had responsibility for Snapdragon marketing and redefined Qualcomm’s strategic approach to product marketing.

Qualcomm said his oversight and marketing expertise have led to innovative marketing campaigns and partnerships that have brought the most cutting-edge products to market, including the latest in 5G technologies.

Don McGuire joined Qualcomm from Intel where he led marketing strategy, campaigns, and messaging supporting their Client Computing Business.

Prior to Intel, McGuire was founder and CMO of Panelfly, and held leadership positions at companies including Dunebuggy Media, Amp’d Mobile, Kyocera Wireless, Cricket Communications and Sprint PCS.

He began his career as a sales and marketing executive at McCaw Cellular Communications.

Don McGuire has a Bachelor of Science degree from California State University Chico in business administration and has attended an executive master’s program at Stanford University’s Schwab School of Business.