Attero Recycling launches mobile take-back program


Attero Recycling, an end-to-end electronic waste recycling company in
India, is strengthening its portfolio of e-waste services and solutions with
the launch of mobile take-back service through their website-


Through this unique initiative, Attero is encouraging the
recycling and re-use of mobile phones. provides an excellent solution to the
hassled user who is clueless about how to responsibly dispose off his old cell
phone. It is an out-of-the-box idea conceived by Attero wherein it
promises to incentivize the consumer for giving off the old phone. Attero even
provides free shipping of the cell phones.


Customers can choose from multiple options including
vouchers from its Green partners” like Ferns n Petals, United Colors of
Benetton, Costa Coffee and more or get cash in exchange of the phone. There’s
even a great option for the ‘green conscious’ – of having a tree planted and
maintained in the customer’s name!


As electronic waste is mounting day by day, it has become
a matter of great concern as it is adversely hampering the earth. Attero has
been a thought-leader in the arena of electronic waste recycling with zero
landfill system.


India had 874.68 mobile users in 2010 and the shelf life
of a mobile is not more than eighteen months. In such a scenario, this mobile
take-back programme has come not a day too soon as it is highly relevant and
apt step in the current scenario. 


I am very excited to launch this never-before initiative
as the growing number of mobile phones is a serious concern today and it was
high time that someone addressed it,” said Rohan Gupta, chief operating
officer, Attero Recycling. is a fairly simple and user friendly portal
which comes to the rescue of a layman who is concerned about the environment
but does not know how to effectively contribute to reducing carbon footprint.


Our site is built around a compelling proposition – it
incentivizes a person through tangible benefits and also makes him or her feel
good about the contribution to the green cause, which is the intangible
gain. I hope that with this initiative, we are able to make significant
progress in our venture which is entirely focused on e-waste recycling and
environment,” Guptha added.


By Team
[email protected]


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