Comarch announces new BSS/CRM Suite


Comarch announced that the new version of Comarch Loyalty
Management enables for the development of effective, unique loyalty programs
for residential, SOHO, SMEs and enterprise segments. It also provides the
possibility of extending customer interaction to multiple touch points.


Comarch Loyalty Management
directly supports various channels of communication such as email, SMS, POS,
call center and customer portal. Thanks to modern rule-based mechanisms,
advanced customer profile management features and a user-friendly drag and drop
interface even the most complicated loyalty program can be easily developed,
ran and tracked by marketers and product managers.


We are observing an increase in the saturation of the
telecom market which drives CSPs to look for new methods of lowering customer
retention costs and attracting customer’s attention to next generation
telecommunication and content-based services. This is why we prepared a special
offer for telecoms, based on our Comarch Loyalty Management suite, which has
been on the retail market for over 10 years now,” said PiotrMachnik, EVP Product
Management & Marketing,Comarch’s Telecommunications Business Unit.


Based on its experience in the BSS/CRM domain and
cooperation with marketing departments of leading mobile and multi-service
operators, we adjusted Comarch Loyalty Management to the requirements of the
telecom market. We believe customer retention is one of the strongest strategic
priorities for operators right now and therefore we meet their business needs
with a dedicated loyalty software.

Comarch Loyalty Management supports the entire process of creating and
maintaining loyalty programs, from communication with participants, logistics,
creation of business rules and analysis of data, to cooperation with telecom or
content providers, as well as global loyalty program operators. It can be
applied to programs of various scales, both multi-partner and stand-alone,
according to the needs of the telecom operator.


The application enables defining and administering loyalty programs and
provides intuitive servicing of client accounts, contacts, rewards and
promotions. One of the advantages of Comarch Loyalty Management is the
possibility of delivery and deployment as a stand-alone, fully functional
component, as well as a pre-integrated part of the Comarch BSS portfolio.


By Team

[email protected]