Ericsson has launched Startup 5G, a program to help service providers (SPs) to capture the consumer potential of 5G.
Three Ireland is the first CSP to join the global initiative.

Ericsson Startup 5G aims to help CSPs to accelerate the commercialization and monetization of 5G by introducing them to consumer innovation partners and supporting the development of a go-to-market strategy to address part of an estimated global USD 3.7 trillion business opportunity within the 5G consumer market.

Three Ireland will be able to tap into Ericsson’s ConsumerLab research and analytical data, as well as gaining exclusive access to a worldwide network of 5G startups. The collaboration further strengthens the partnership between Ericsson and Three Ireland, with the companies working together to research and develop new 5G consumer offerings such as augmented and virtual realities, digital education, e-sports and other immersive media experiences.

Elaine Carey, Chief Commercial Officer (CCO), Three Ireland and UK, says: “Three Ireland will now be in a fantastic position to introduce exciting new partners and offerings to customers in the Irish market, demonstrating our commitment to 5G innovation, and our customers.”

Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “With over 20 global 5G startups as part of the program and an ambition to double this by end of 2021, the program offers service providers the ability to deliver exciting new 5G digital services for consumers”