Ericsson announced its deal with Indian DTH operator Tata Sky to supply AVP 4000 System Encoder to enhance TV viewing experience for its customers.
Tata Sky has upgraded and expanded its DTH platform to the AVP 4000 System Encoder, Ericsson’s video compression platform, to assist Tata Sky to increase channels offered to subscribers while maintaining the highest quality of viewing experience.
“Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform,” said Harit Nagpal, CEO of Tata Sky.
Ericsson said that the AVP 4000 System Encoder is designed to overcome today’s bandwidth and delivery constraints by providing the necessary flexibility, velocity and agility to deploy new services within an extremely competitive landscape.
“Ericsson is committed to helping its customers overcome the challenges of satellite spectrum scarcity and meet increasing quality expectations of Indian consumers,” said Chris Houghton (in image), head of Region India, Ericsson.
In March, Ericsson supported Tata Sky to launch commercial 4K video service in the subcontinent. Customers subscribing to the 4K service could watch video up to four times the resolution of the standard high definition (HD) video currently available.
Ericsson predicts that total mobile video traffic over the next six years (2015-2020) will be more than 17 times that of the last six (2009-2014).