Mobily and Huawei announce telecom service delivery platform in Middle East

By Telecom Lead Team: Etihad Etisalat (Mobily), mobile
operator in Saudi Arabia, and Huawei have set up service delivery platform in
the Middle East.

In 2011, Mobily announced it would undergo a business
transformation to provide innovative services to its customers while
streamlining overall operations and management processes. The technology behind
the resulting SDP platform has been engineered for the operator by Huawei.

The SDP enables Mobily to implement new multimedia
services collaborating with content publishers, service providers and other
players on the value chain. The platform allows Mobily to set up their own app
store, integrate with OTT content providers, and develop cloud-oriented

“We are very proud of this cooperation between
Mobily and Huawei. The Middle East’s first commercial next generation Service
Delivery Platform is part of Mobily’s initiative to enrich the telecom sector
and customers’ experience,” said Mobily’s CEO Khalid Al Kaf.

Mobily has partnered with Huawei on numerous occasions
leading up to the SDP launch, including the initiation of Mobily 4G LTE
services in September 2011 which will eventually cover more than 30 cities and
towns representing 85 percent of the populated areas in KSA.

“This project was a fantastic opportunity to work
with Mobily to build a strong operation, assurance, and optimization system
that could be integrated into the pre-existing network,” said Yi Xiang,
president of Middle East, Huawei.

Huawei SDP solution will enable Mobily to tap into new
revenue streams across the telecom, media, and Internet industries by
extracting value from mobile broadband and cross-industries business.

According to Infonetics Research, there has been a great
deal of buzz over the last few years about leveraging SDPs for advanced
applications such as machine-to-machine services, mobile advertising and cloud

Currently, Huawei SDP solutions are being used by more
than 100 operators around the world including the top five multinational
telecom operators globally.

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