Mobily selects Gemalto for machine-to-machine services in Saudi Arabia

Telecom Lead Middle East: Mobily, a mobile operator in
Saudi Arabia, has selected Gemalto’s Machine Identification Module (MIM) for
deploying machine-to-machine (M2M) services.

Gemalto’s MIM addresses high durability needs of
industrial environments in Saudi Arabia’s acute climates.

This will be the first implementation of dedicated M2M
technology in the Middle East. The Gemalto devices will be installed for
upcoming Saudi M2M projects in the power management and transportation
industries such as smart grid metering and fleet tracking.

M2M technology opens up new channels and business
opportunities for Mobily. Embedded in Smart Grid Metering, the MIM solution
allows utility companies in Saudi to collect and monitor electricity
consumption data remotely and in real time.

Used for fleet tracking, the solution enables logistics
companies to continuously monitor the flow of vehicles for route optimization
with up-to-date traffic information. The technology will make business
processes more efficient and cost-effective while ensuring service continuity.

Gemalto’s MIM resists vibration, humidity, corrosion and
other harsh environmental factors often required in machine-to-machine
applications. The MIM leverages Gemalto’s operating system which features the
Extended Life Mechanism, an exclusive memory management system that enhances
the lifespan of the device.

Tests made on Gemalto’s dedicated M2M solution confirmed
the highest standards in robustness, a key element for successful, long lasting
M2M connectivity. This partnership will better enable us to launch M2M services
with the premium quality we are renowned for and will benefit our customers
seeking long-term, reliable solutions,” said Marwan Al Ahmadi, chief business
officer at Mobily.

Adopting the MIM standard positions Mobily as the only
operator in the Middle East capable of addressing the Saudi industry unique
requirements as a key, reliable M2M service provider. This will definitely have
a positive impact on various industries who aspire to automate processes for
more reliable, cost effective and real time operations,” said Benoit Jouffrey,
vice president M2M Value Added Services at Gemalto.

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