NSN is leading the Brazil RAN market with over a 1/3 market share, while Ericsson is a close second, with Huawei in third position, said Infonetics.
Telecom operators in Brazil invested $278 million for 3G against $96 million in LTE in 2013.
Telefonica’s Vivo is Brazil’s top mobile operator, slightly ahead of Telecom Italia’s TIM.
Infonetics expects Brazil’s mobile infrastructure market to grow through 2016 and then turn bleak as major infrastructure projects are completed, resulting in a 2013–2018 CAGR of 0.4 percent.
The ongoing shift from prepaid to postpaid is Brazil’s major transformation: A decade ago, over 85 percent of Brazil’s mobile subscriber base was prepaid, falling to around 71 percent today.
No adequate 3G, 4G support for FIFA World Cup
Despite huge plans, Brazil is not ready with 3G and LTE 4G for FIFA World Cup, said Infonetics.
Despite the size of the country and its economic clout, Brazil’s mobile infrastructure is modest in size, with a total installed base of just 60,000 base transceiver stations at the beginning of last year. For comparison’s sake, AT&T alone has roughly this many BTS in the U.S.
Stephane Teral, Infonetics’ principal analyst for mobile infrastructure and carrier economics, said: “There are way too few base transceiver stations in the neighborhood around the Maracanâ stadium in Rio to handle the mobile traffic of the impending crowds. And currently there are only 24 base transceiver stations in Jacarepaguá, where most of the Olympics will be hosted in 2016. Brazil has some work to do.”
Infonetics said with 136 percent mobile penetration – 276 million subscribers – and not enough base transceiver stations (BTS) to accommodate the load, mobile communications in Brazil are slow, around 1.4 Mbps on average.
Mobile advertising in Brazil
Gartner recently said global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
The analyst firm expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.
In the emerging markets of Latin America, Eastern Europe, the Middle East and Africa, mobile advertising growth will largely track the technology adoption and stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. From 2015, growth rates in this region will exceed the worldwide average.
