Ooredoo Qatar will complete the deployment of Nokia’s customer engagement solution to improve digital experiences by using analytics.
Ooredoo Qatar aims to enhance revenue by using contextual information for more targeted and personalized real-time campaigns. With this, Ooredoo Qatar’s three million subscribers will benefit from a better service experience.
Nokia’s solution comes with artificial intelligence capabilities that process and analyze the customer data in real-time. It helps the service provider to offer the right service at the right moment.
The Nokia solution will enable Ooredoo Qatar to reduce the time to introduce new services and promotions to its subscribers from days to minutes. Ooredoo, for example, can send an offer to a specific target audience immediately after a sporting event finishes.
Nokia’s solution will allow Ooredoo Qatar to generate more value from customer insights and provide the best offer through the right channel at the right time when the subscriber needs it.
Yousuf Abdulla Al Kubaisi, chief operating officer, Ooredoo Qatar, said: “By combining 5G with artificial intelligence, we will deliver targeted, personalized, and real-time campaigns that can provide our customers with the right services and solutions at the right time.”
Henrique Vale, head of Nokia Software for MEA, said: “Communications service providers like Ooredoo Qatar need to modernize their infrastructure to better address the evolving needs of their customers. Nokia’s solution will enable Ooredoo Qatar to enhance customer experience and to add new revenue streams.”