TCS deploys HOBS PPM solution for Airtel

IT services provider Tata Consultancy Services (TCS) said it has implemented its HOBS product portfolio management (PPM) solution for Indian telecom operator Airtel, in an effort to accelerate its digital transformation journey.
Airtel business customers
The implementation has enabled the third largest telecom operator based on mobile phone subscribers to create personalised offers and make these offers available in the market instantly, TCS said.

TCS HOBS PPM has streamlined Airtel’s product lifecycle processes, and rationalised its product portfolio by 80 percent by implementing a single enterprise-wide product catalogue for all marketing and sales channels in India. Consistency in product data across systems prevents revenue leakage, TCS said.