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Bharti Airtel has initiated an under-16 soccer talent hunt called ‘Airtel
Rising Stars’ (ARS) in association with Manchester United, one of the best
soccer clubs in the world.
The talent hunt program will give 12 promising youngsters
chance to train with Manchester United Soccer School in a week long training
camp in Old Trafford, England.
“Followed by over 1.6 billion fans worldwide, soccer
is a cult sport amongst youngsters across the globe. Aimed at recognizing and
training such talent, we are today excited to launch -Airtel Rising
Stars’ as a hunt for the best under-16 soccer players across India,
Bangladesh and Sri Lanka,” said Sanjay Kapoor of Airtel, CEO India &
South Asia, Bharti Airtel.
The program was kicked off by Sanjay Kapoor (Bharti
Airtel), Manchester United football legend Dwight Yorke and ARS brand
ambassador and footballer Sunil Chhetri.
This 3-months long talent hunt will be conducted in 16
cities including Mumbai, Delhi, Goa, Kolkata, Bengaluru, Calicut, Chandigarh
and Jaipur with the support of the respective State Football Associations.
With 35 million Manchester United followers, India
is one of our fastest growing fan bases and I have no doubt that we will see
equally talented individuals in this country too. The programme is one of the
largest of its kind in India and it is a great opportunity for us to work with
these talented players in order to coach them on how to play the Manchester
United way,” said Richard Arnold, commercial director at Manchester United.
Bharti Airtel launches a new advertising campaign to promote
A few months back, Airtel announced the launch of airtel
money that allows airtel subscribers to send and receive money from their
The service was launched on March 1, 2012.