Airtel targets advertising business revenue

Bharti Airtel has entered the advertising business with the launch of Airtel Ads – a brand engagement solution.
Airtel business customersAirtel Ads allows brands to curate consent based campaigns targeting Airtel customers in India. Airtel has over 320 million customers across its businesses – Mobile, DTH and Homes.

Airtel’s Mobile customers have the highest average monthly data consumption at 16.8 GB and the highest monthly ARPU of Rs 166. Airtel’s fast growing DTH and Homes networks serve premium households across the country.

Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customers.

Adarsh Nair, chief product officer of Bharti Airtel, said: “Airtel Ads breaks new ground in the USD 10 billion Indian advertising industry. Airtel Ads offers innovative channels for brands to reach the right audiences for advertisement design.”

Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions.

During the beta phase, Airtel Ads delivered campaigns for over 100 brands across multiple categories – FMCG, BFSI, Digital Startups, et al. Early advertisers include PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, Harley Davidson.