Can telecom operators compete with OTT vendors like Amazon, Salesforce.com and Microsoft?

Telecom Lead India: OTT service platform vendors such as
Amazon Web Services, Salesforce.com and Microsoft are giving tough competition
to mobile operator’s cloud services.


Strategy Analytics said operators can respond to such
challenges and recapture value with real time services, always connected
devices and connectivity management.


Strategy Analytics offers a three-pronged strategy to
capture value in Cloud networks:


Integrate real-time, two-way or multi-party interaction,
including voice, video and data, with web data sessions, content sharing and
social networking. Solutions providers could include Metaswitch, Mavenir,
Radisys, and Taqua.


Offer always connected devices, such as cloud phones and
terminals that derive superior functionality primarily from the network. These
White label OEM cloud phones and terminals are differentiated by network
branded services and content. Solutions providers could include Nokia and
Huawei.


Create Software Defined Networks (SDNs) and virtualized
connectivity. Cloud services virtualized servers and now operators can
virtualize network resources. Solutions providers could include Alcatel-Lucent
and ConteXtream.


Mobile operators should seize the opportunity to enhance
cloud-based services with open APIs and flexible, scalable platforms in the
network to complement as well as compete with innovative, fast moving OTT
players,” said Susan Welsh de Grimaldo, director Mobile Broadband
Opportunities, at Strategy Analytics.


All three opportunities are differentiated by mobile the
operator’s unique networking knowledge. Cloud phones also lower device
component costs and processing requirements, exploit coming HTML5 and deliver
superior perceived functionality by making a smart network in place of a smart
phone. By virtualizing network resources operators can create a Network as a
Service (NaaS) option to attract premier developers. Mobile operators can
leverage these new service models to capture value from the cloud,”¬Ě” said Sue
Rudd, director – Service Provider Analysis.


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